Tuesday, 19 July 2011

Women enjoy online games more than sex

A study supposedly commissioned by the folks behind Doritos — yes, the triangular tortilla chip snack — brings us some tragic news about female gamers. Apparently a lot of ladies enjoy online games more than just about everything else — including bathing and having sex.
According to trade news site MCV, the study in question surveyed 2,052 people in order to analyze their gaming habits and preferences. Out of those individuals, 49 percent of women play online games (compared to the 50 percent of men who responded similarly).
It's once we focus on the women who acknowledged that they enjoy playing online games that things get slightly strange though:
Of these female online gamers, 84 percent said they enjoy their gaming sessions, compared to just 70 percent who enjoy sex. 62 percent enjoy working out, 71 percent enjoy shopping and 75 percent enjoy having a bath.
Are you seeing the pattern? Games consistently rank as being more enjoyable than other activities. Now, it's worth noting that just because an activity is deemed "enjoyable" more frequently than another doesn't mean that it'd be chosen over it. Meaning, that while some of the women surveyed enjoy gaming more than they enjoy bathing, they don't necessarily choose to skip a bath to game. (Then again, they might. That's the tricky thing about these studies.)
It's also curious that we are not told which games are cited to qualify someone as a "gamer." Does FarmVille count? Is it a game that's played via Xbox Live? How about "Bejeweled"?

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